Exam: 1Z0-1032-22

Oracle 1Z0-1032-22 exam, also known as the Oracle Responsys Marketing Platform 2022 Implementation Essentials exam, is a certification exam offered by Oracle. This exam is designed for professionals who are interested in becoming certified in Oracle Responsys Marketing Platform 2022 Implementation.

The exam is designed to test the candidate's knowledge and skills in implementing and configuring Oracle Responsys Marketing Platform 2022. This includes understanding the platform architecture, setting up and managing campaigns, designing and creating messages, managing data and audience segmentation, and analyzing campaign results.

To prepare for the Oracle 1Z0-1032-22 exam, candidates should have a solid understanding of marketing concepts and strategies, as well as experience working with marketing automation platforms. Oracle offers a range of training and certification resources, including online courses, study guides, and practice exams, to help candidates prepare for the exam.

The Oracle 1Z0-1032-22 exam consists of 60 multiple-choice questions, and candidates have 105 minutes to complete the exam. The passing score for the exam is 65%, and results are available immediately after the exam is completed.

Becoming certified in Oracle Responsys Marketing Platform 2022 Implementation can provide numerous benefits for professionals in the marketing industry. Certification demonstrates a high level of expertise and proficiency in using the Oracle Responsys Marketing Platform, which can increase job opportunities and earning potential. Additionally, certified professionals may have access to exclusive resources and networking opportunities within the Oracle community.

In conclusion, the Oracle 1Z0-1032-22 exam is an essential certification for professionals interested in becoming certified in Oracle Responsys Marketing Platform 2022 Implementation. By demonstrating their proficiency in using the platform, certified professionals can increase their job opportunities and earning potential, as well as gain access to exclusive resources and networking opportunities. With the right preparation and resources, passing this exam can be a valuable step in advancing a career in marketing.

Earn associated certifications
Passing this exam is required to earn these certifications. Select each certification title below to view full requirements.

Oracle Responsys Marketing Platform 2022 Certified Implementation Professional

Format: Multiple Choice
Duration: 90 Minutes
Number of Questions: 55
Passing Score: 64%
Validation: This exam has been validated against 22A/22B
Policy: Cloud Recertification
Prepare to pass exam: 1Z0-1032-22

An Oracle Responsys Marketing Platform 2022 Implementation Professional has demonstrated the knowledge skills to successfully implement the Oracle Responsys Marketing Platform, perform account administration tasks and describe integrations. They understand the Responsys Data Model, can perform initial warm-up, configuration, create and manage Campaign/Forms, design Programs, and develop basic Responsys Personalization Language (RPL).

Responsys Data Model
Describe the Responsys Data Model
Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
Create and manage Filters, Segment Groups, and Seed Groups

Initial Configuration/Deliverability
Describe domain branding and domain delegation, and gather initial account settings
Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
Perform IP Warm Up and IP Ramp Up
Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
Implement conversion tracking
Configure subscription management

Integration: Interact Connect
Describe the Data Gateway Setup process
Configure Connect jobs to import data
Configure Contact Event Data (CED) exports

Creating and Managing Content
Create and manage documents
Read, write, and edit HTML code for emails

Campaigns/Forms
Create, manage, and test campaigns
Configure campaign settings in the Campaign Dashboard
Manage Campaign Categories, Link Categories, and Link Tables
Configure dynamic content modules
Create and manage forms

Programs
Design, manage, and publish programs
Analyze and test programs

Multi-Channel Campaigns
Create Short Message Service (SMS) campaigns
Create Push campaigns

Integrations
Describe Responsys API Authentication
Describe Responsys API scalability

Responsys Personalization Language (RPL)
Develop basic RPL
Develop important RPL directives

Reporting
Explain Interactive Dashboards
Analyze using Campaign Performace
Analyze using Deliverability Analysis
Analyze using Live Reports
Use Monitor Campaign Functionality

Account Admin
Create and Configure Responsys Users
Configure Global Settings
Configure Campaign Management

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QUESTION 1
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

A. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
B. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Answer: A,B,C

QUESTION 2
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A. Recipient deletes a promotional email from the inbox.
B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
C. Recipient selects a Reply-to unsubscribe in a promotional email.
D. Recipient registers a SPAM complaint for an email.
E. Recipient inbox is full, so the promotional email is rejected by the server.

Answer: C,D,E

QUESTION 3
In every email, your client wants to provide a link so customers can download their latest menu.
They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email
document. To update, unpublish the document, upload the current version with the same name, and publish.

B. Upload the document into the Content Library. From the document pull-down menu, select Create
Embeddable URL and copy the URL into every email. Upload and overwrite this document with the
most current version as needed.

C. Your client must host and update the document from their own content server and provide the
URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the
document as needed.

D. Upload the document into the Content Library. Right-click the document and select Copy Link.
Insert this link into every email document. Upload and overwrite this document as needed.

Answer: B

QUESTION 4
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account
Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
B. You need to create a new user specifically for Responsys from within the Salesforce.com application.
C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
D. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

Answer: C

QUESTION 5
While configuring the import of a PET table, you need to match new records to existing records for the data merge.

Which two profile fields are options to configure the import to match existing records? (Choose two.)

A. PET_ID_
B. EMAIL_ADDRESS_
C. CUSTOMER_ID_
D. ADDRESS_

Answer: B,C

QUESTION 6
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
B. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
C. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D. You should test all links manually.

Answer: C

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